Hairbond PR with Big Brother’s Luke Scrase
Hairbond Moulder Ad ft Luke Scrase
Channel 4’s Big Brother 13 popular contestant Luke Scrase joined Hairbond for a photo shoot at the newly refurbished Dalton Rooms nightlife venue in the town centre of Lancaster, Lancashire, England, Lancaster also being the home town of Hairbond from where it first launched. The photo shoot took place shortly after England cricketer Jimmy Anderson became a Hairbond Ambassador.
Luke features in a series of adverts for selected products including the original Hairbond Moulder Professional Hair Shaper and Hairbond Distorter Professional Hair Clay. Both of these products achieve a fine matte result and Luke’s hair type and style lended themselves to promoting those products.
The Hairbond Moulder is a unique, innovative styling product that creates separations with a matte finish. Strong flexible hold gives immediate grab and high density texture while thickening hair’s appearance. Giving the effect of wax but without the shiny, greasy look.
Moulder offers a hold strength of 4 out of 5 and a mouth-watering red apple and pineapple fragrance. Promising to deliver quality by maintaining the highest possible standards, Hairbond use top of the range product formulations and ingredients to create an authentic British solution for the ultimate men’s styling results.